Next Action Breakfast: March 2 – Social Media Monitoring

You’ve got your nonprofit up and running on one (or more) social networks. You’re posting content. You’re gaining followers or fans. You’re growing your online community. These are all good things! But do you have a social media monitoring plan in place?

Let’s say a generous supporter tweets about his recent donation to your nonprofit. Maybe a fan on Facebook shares one of your upcoming events with her friends. Perhaps a blogger writes a less-than-flattering post about her experience volunteering for your cause.

Your ability to find these comments and respond to them may not only serve as good manners (“Thank you for your donation!” and “We hope we will see you and your friends at our event.”). It may also allow you to explain your side of the story or pacify an increasingly unhappy person. People like to be heard and appreciated. Simply acknowledging an aggravated person’s experience and letting them know you care can go a long way to making things better.

But you can’t enter into these online conversations if you’re unaware they’re happening. You need ears (and eyes) in the right places to catch the exchanges in which you want to you become an active participant.

Register to join us on Wednesday, March 2, for our first Action Breakfast of 2011. We’re talking about the methods and tools you can use to find out what others are saying about you online—the good, the bad, and the neutral.

We’re saving a breakfast taco for you!